Mercedes was always treated as king of the road. This was mainly directed into S-Class models however nowadays not many people know about sport history of the brand. Sure they are in Formula 1 with great results but most people look at German manufacturer as producer of boring luxury cars.
By making the SLR they showed they know how to make supersport cars which can compete with fastest. Mercedes SLR with BRABUS modifications set proves to be even level higher. In case of looks and its performance.