What a great promo I must say. This is one of the great marketing activities producers do to promote their brands. This time it was Mobil 1 which used Jenson Button and his Formula 1 team to make it.
As you can see they wash stock cars which belong to normal people at standard car wash in London. It must have been a great shot and since yeasterday it has more than 400k views. For an ad with such a range they would have to pay much more than taking crew with which they normally work.